M3 - How my created components comply with the codes and conventions

Poster

One aspect of the poster which I felt must be included is the Deyes High logo. I believe this because as soon as you seen the poster, the Deyes logo is one the first things that stands out and instantly you are aware of who and what the poster is about.

Another convention which I have included in my poster is a slogan. I used a slogan as it helps make the poster memorable. I used the slogan “shape your future” I feel like this is a suitable slogan as it appeals to the students who are considering their futures but may be undecided.

Two pictures of the Deyes sixth form block are included in the poster. This is key as I believe the new sixth form block must be displayed and recognised in the advertising campaign. Exhibiting the new sixth form block means that the intended audience can get a sneak peak of the facilities that College@Deyes offers.

I also include all the Deyes High Sixth form social media accounts on the poster. I do this as it gives the audience a way of finding out more information regarding the application process for 2018 and general information on the Sixth form. I believe that including social media on the poster is crucial as digital marketing has become a big part of advertising nowadays.

Radio advert

When producing my radio ad, I knew I needed to include many conventions to ensure that my advert sound well-structured and professional.

I had to include information that was relevant to the brief whilst following specific legal and ethical issues. I decided to produce a script where current students briefly speak on what they would like to do as a job in the future. I done this as students who are deciding what they want to do after high school but aren’t sure can hopefully get inspiration from current students who are going to sixth form and chasing their dreams in life.

Another convention I followed was that the radio ad included a backing track. I picked a tune called “Time of your life” which I sampled from a site called Purple Planet. I picked this song as I thought it would suit the vibe of the advert, make it sound professional and further inspire pupils.

In the radio advert I included the Deyes High sixth form website because I feel like it was vital information if students or parents wanted to find out more on enrolling or just wanted to get in touch with the college.

I ensured that the radio advert last between 45-60 seconds as that is usually the average length of an advert. Any shorter I feel that it wouldn’t provide enough information and any longer I feel that it would become boring and the audience would become disinterested.