Legal and ethical constraints when producing my
advertisement campaign.
When creating my campaign for this unit I must consider
many legal and ethical issues that need to be taken into account.
One factor I need to take into account when producing my
ad campaign is that all content that I put into the poster and radio advert is
truthful and not misleading. I must ensure that I use facts and not present the
sixth form in a dishonest way. For example, I cannot exaggerate results I use
in the adverts and use facts only.
Another legal factor I must ensure I follow when
producing my campaign is that if I am to use any resources or material that are
not my own, I must ask permission from the owner of the content and must
display in some form where I received this information from. For example, if I
use past exam results I must specify in some form where I got these results
from and credit the source.
An ethical factor which I must consider when creating my
advertising campaign is that I must not include puffery. This is where the
product is exaggerated by claims. One example of this could be, “the best sixth
form in the country”. Unless the school had been awarded this, it would be
unethical to put in the advertising campaign.
Another ethical factor I must consider when producing my
campaign is that I don’t include negative content. This could be in forms of
fear appeal or guilt appeal. This could be seen as obvious anyway, however I must
not include any content which makes the audience feel fearful or feel guilt
tripped into joining the college.
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