D2 - How I met the client brief

I believe that I have met the client brief by producing two multi-media components that can helps assist in recruiting GCSE students that are considering their futures after high school. In my poster it says the phrase “enquire now 2018”. This encourages the students and parents to further research College@Deyes by visiting any of the links on the poster whether that be by social media and/or the website.

 Another part of the client brief that I have met is that the advertising campaign must assist in recruiting students from the local area. I have done this by ensuring that my posters are displayed around Maghull and the surrounding areas. Also, I have made sure that my radio advert is released on local radio stations and on social media sites for anyone to see.

I referenced the new build on my poster by putting two pictures of the new sixth form block on it. This helps encourage pupils to join sixth form as it shows the new facilities we possess.

Finally, I referenced the overall student experience in my advertising campaign. In my radio I had current sixth form pupils speak on what they are doing in sixth form and what they aspire to achieve in life.