Friday, 11 May 2018

M2 - Justification of planned components


Poster

I created a poster that I intend to be displayed on a variety of platforms such as notice boards, busses and online. The poster can be presented on display boards around the local area including in Deyes high school, by local shops and the town hall. This will reach many people and most importantly my intended audience. Parents and children regularly visit the local shops so will be viewed a lot.

The poster will also be displayed on busses. I believe this is a good idea to present the poster on busses as many children and parents use busses as transportation so once again will be viewed by many people locally.

I plan to release my poster online on the Deyes High website and on social media accounts such as Twitter, Facebook and Instagram. This will be seen by a large audience as anyone can see it on social media. It is also a free form of advertisement which is good as the costs can greatly be reduced to the advertising campaign.



Radio advert

I have created a radio advert that I wish to be played on the local stations. I would want this as parents driving would be able to hear it and they help influence what their children do after high school. Also, children can listen to this when in the car with their parents or on social media sites where I also plan to release the advert. When on social media anyone can see it which means that the intended target may not necessarily just be for children in the local area but also wider areas.

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