P3 - Conventions of a radio advert

Conventions of a radio advert

There are many conventions to radio adverts to ensure the advert is successful and produced legally correct;

-          The length of the advert can be from 15 – 60 seconds. However, the average length is between 30 – 45 seconds.

-          To make the ad memorable, the advert will often contain a catchy tune or jingle. These are unlikely to be copyrighted.

-          The ad will include key features of the product and unique selling points to help sell the product to consumers.

-          There will be a voiceover to the advert that will often use persuasive language and have an upbeat, memorable voice to entice listeners.

-          The voiceover language will be suited to the audience, so it feels like the ad is being specific to target consumers.

-          The advert will most likely contain a slogan or a memorable jingle, so the audience remember the product.

-          Most of the time, there will be a way of contacting the supplier of the product, whether that is by website, phone or social media.