P4 - Sixth form poster

P4 - Radio advert for college@deyes

I am using a track called “time of your life”. I sampled this tune from the website Purple Planet. I am using this tune as I feel it has an uplifting beat and is suitable to the inspirational message that is being put across in the radio advert.

P3 - Consent forms for radio ad

P3 - Call sheet for radio advert

I chose the common room to record the voices for my radio advert as it had background noise from children which I intended to have for the ad.

P3 - Conventions of a radio advert

Conventions of a radio advert

There are many conventions to radio adverts to ensure the advert is successful and produced legally correct;

-          The length of the advert can be from 15 – 60 seconds. However, the average length is between 30 – 45 seconds.

-          To make the ad memorable, the advert will often contain a catchy tune or jingle. These are unlikely to be copyrighted.

-          The ad will include key features of the product and unique selling points to help sell the product to consumers.

-          There will be a voiceover to the advert that will often use persuasive language and have an upbeat, memorable voice to entice listeners.

-          The voiceover language will be suited to the audience, so it feels like the ad is being specific to target consumers.

-          The advert will most likely contain a slogan or a memorable jingle, so the audience remember the product.

-          Most of the time, there will be a way of contacting the supplier of the product, whether that is by website, phone or social media.

P3 - Shot list for poster photos

Front of sixth form block	I intend to the take an establishing shot of the front of the sixth form block. I will take these shots between 2pm-3pm. I will do this as the sun will be at its best angle and the sixth form block will look bright which I feel will improve the photo. It is important that the view is clear as I want to make the picture look as professional as possible. I will be using a tripod to ensure this.
Side of sixth form block	This will be a low-angled close up shot of the side of the sixth form block. I will use this as it makes the building look big and the colours used on the building look really good on the draft of the poster.

P3 - Poster sketch

P2 - Example pictures of college@Deyes

P2 - Mind map for plan of radio ad

P2 - College@deyes radio script

Joe Dooley College@Deyes Radio script

Narrator: What are your aspirations in life?

Voice no.1: I want to be a lawyer for a top law firm.

Voice no.2: I want to be doctor.

Voice no.3: I want to be an architect.

Narrator: College@Deyes has a range of new facilities on site and many subjects to offer to help further future aspirations.

Voice no.4: I want to be a journalist.

Voice no.5: I want to be a dance teacher.

Narrator: If you are interested in joining Deyes High Sixth form…

Voice no.1: search www.deyeshigh.com/sixthform

Voice no.5: To enquire on your position for 2018!

Radio ad length – 49 seconds

Upbeat jingle used in ad. Name: Time of your life.

 

P2 - Campaign proposal

For my advertising campaign I plan to create two media components that can encourage students to enrol at Deyes High sixth form for September 2018. The two media components I will create will be a poster and a radio advert. My intention is that the poster can be displayed on various platforms such as notice boards around the local area and online on social media sites and the official Deyes website. Regarding my radio advert, I plan to release it to local radio stations where they play it on their stations for parents and pupils to hear, primarily whilst in the car. I also intent to release my audio advert online. I plan to release it on YouTube and Soundcloud. I am planning on releasing it on these sites as it is free advertisement and can be heard by anyone which will broaden potential audience. My target audience for the media advertising campaign will be students who are currently studying GCSE’s and the parents of these children. I plan to target children in this age group as they are coming toward the end of their high school life and are beginning to think about what they will be doing after they have finished year 11. I will also be targeting the parents of these children as they have influence over what their children do after high school and only have the best intentions for their children.

P1 - East Durham college advert campaign

P1 - Interpreting my client brief

After receiving my client brief I understand I must creating create a cross-media advertising campaign to help recruit children into the Deyes high sixth form college. I understand that my target audience will be year 10/11 children who are deciding what they want to do after they leave secondary school. However, I will also look for a wider audience of parents also as they are trying to get what is best for their children after high school. Due to the campaign being cross-media, I have decided to create a poster and a radio advert to help advertise the sixth form. Furthermore, I realise that the brief explains how 2017’s results must be included and I must reference the recent new builds on site.

P1 - Client brief

Unit 20 client brief.
My brief is to create a new cross-media advertising campaign to assist in recruiting the best GCSE students in the local area to attend College @ Deyes when they are picking their sixth form for next year.
The College would like me to include some references to the new build recently introduced to the site.
The campaign must also reference to the overall student experience offered at College @ Deyes.

Unit 20 marksheet