D2 - How I met the client brief

I believe that I have met the client brief by producing two multi-media components that can helps assist in recruiting GCSE students that are considering their futures after high school. In my poster it says the phrase “enquire now 2018”. This encourages the students and parents to further research College@Deyes by visiting any of the links on the poster whether that be by social media and/or the website.

 Another part of the client brief that I have met is that the advertising campaign must assist in recruiting students from the local area. I have done this by ensuring that my posters are displayed around Maghull and the surrounding areas. Also, I have made sure that my radio advert is released on local radio stations and on social media sites for anyone to see.

I referenced the new build on my poster by putting two pictures of the new sixth form block on it. This helps encourage pupils to join sixth form as it shows the new facilities we possess.

Finally, I referenced the overall student experience in my advertising campaign. In my radio I had current sixth form pupils speak on what they are doing in sixth form and what they aspire to achieve in life.

D1 - Legal and ethical constraints when producing my advertisement campaign

Legal and ethical constraints when producing my advertisement campaign.

When creating my campaign for this unit I must consider many legal and ethical issues that need to be taken into account.

One factor I need to take into account when producing my ad campaign is that all content that I put into the poster and radio advert is truthful and not misleading. I must ensure that I use facts and not present the sixth form in a dishonest way. For example, I cannot exaggerate results I use in the adverts and use facts only.

Another legal factor I must ensure I follow when producing my campaign is that if I am to use any resources or material that are not my own, I must ask permission from the owner of the content and must display in some form where I received this information from. For example, if I use past exam results I must specify in some form where I got these results from and credit the source.

 

An ethical factor which I must consider when creating my advertising campaign is that I must not include puffery. This is where the product is exaggerated by claims. One example of this could be, “the best sixth form in the country”. Unless the school had been awarded this, it would be unethical to put in the advertising campaign.

Another ethical factor I must consider when producing my campaign is that I don’t include negative content. This could be in forms of fear appeal or guilt appeal. This could be seen as obvious anyway, however I must not include any content which makes the audience feel fearful or feel guilt tripped into joining the college.